Malcolm Margolin is the publisher emeritus of Heyday, an independent nonprofit publisher and unique cultural institution, which he founded in 1974. Margolin is author of several books, including The Ohlone Way: Indian Life in the San Francisco-Monterey Bay Area, named by the San Francisco Chronicle as one of the hundred most important books of the twentieth century by a western writer. He has received dozens of prestigious awards among which are the Chairman's Commendation from the National Endowment for the Humanities, the Fred Cody Award Lifetime Achievement from the San Francisco Bay Area Book Reviewers Association, the Helen Crocker Russell Award for Community Leadership from the San Francisco Foundation, the Carey McWilliams Award for Lifetime Achievement from the California Studies Association, an Oscar Lewis Award for Western History from the Book Club of California, a Hubert Bancroft Award from Friends of the Bancroft Library, a Cultural Freedom Award from the Lannan Foundation, and a Distinguished Service Award from the Society of Professional Journalists. He helped found the Bay Nature Institute and the Alliance for California Traditional Artists.

Alan Rosenus, a historian and writer, has reintroduced a number of California classics, including The Indian History of the Modoc War, Joaquin Miller's Life Amongst the Modocs, and Selected Writings of Joaquin Miller. A grantee of the National Endowment for the Arts, Rosenus has taught at Coe College, the College of Marin, and San Francisco State University.