Ritchie Mehta is a marketing educator and founder of the School of Marketing, known for turning complex career theory into practical success. With decades leading brands and mentoring professionals, Ritchie brings clarity and structured optimism to every page. He distils research and real-world stories into frameworks that help readers act immediately.

Mark Evans is a seasoned marketing leader and strategic advisor, bringing decades of experience in brand growth, digital transformation, and executive mentorship. As a former Managing Director of Marketing and Digital at Direct Line Group, Mark translates complex business challenges into actionable strategies. He advises organizations and boards with insight and practical frameworks, helping professionals and teams deliver measurable impact.