Dr Benjamin Sharpe is a cognitive scientist, academic, and director of the Human Attention Laboratory. Publishing across sustained attention, vigilance, human factors, esport psychology, and applied cognitive science, his work directly challenges the attention myths that dominate contemporary culture. His research embraces a range of applications from emergency responders and elite sports athletes to people living with dementia and neurodivergent communities. His work has also made impact beyond academia, directly influencing changes in multiple occupational settings, including the NHS, emergency services, various military contexts and educational frameworks in teaching institutions. As someone with a neurodivergent cognitive profile, his interest in attention is both professional and deeply personal, a thread that runs throughout his first trade book, The Attention Paradox: Rethinking Focus for the Modern Mind, published by Little, Brown Book Group.