José Antonio González-Cuevas Labella (La Rioja, 1963) holds a degree in Law and a PhD in History. He is an entrepreneur and founder of Ideas Agitadas, a marketing, innovation, and audiovisual production company based in Barcelona and Santiago de Chile. He has more than thirty years of experience in the sector, sixteen of them as an executive in multinational groups.

He is co-author of La rueda de la Historia (2006) and author of Anécdotas de los grandes chefs I y II (2001), as well as the essay El general Prim y la Res Publica Panhispánica. He has served as executive producer and driving force behind the feature documentary Aquí sigo (2016), directed by Lorenzo Hagerman, focusing on longevity across different cultures around the world. More recently, he wrote and directed De la luz y de las sombras (2024), a documentary exploring the connections between physics, metaphysics, science, and faith.