Barbara Mueller (Ph.D. University of Washington) is Emeritus Professor of Advertising, San Diego State University. She is also the author of Communicating with the Multicultural Consumer (2008); co-editor of Handbook of Integrated CSR Communication (2017) and co-author of Advertising and Societies: Global Perspectives (2nd Edition, 2010). Sophia Mueller-Bryson (Ph.D. University of Florida) is an Assistant Professor at the University of Miami. Her research focuses on purpose in advertising, as well as the experiences of advertising practitioners. Her studies have been published in JA, IJA, and JCIRA.