James V. Reyes-Picknell is a recognized authority in maintenance and asset management and is the founder of Conscious Asset, a consulting and training firm focused on helping asset-intensive organizations improve performance through better decision-making, governance, and execution.

A professional engineer and certified management consultant, James has worked globally across industries including manufacturing, energy, transportation, mining, utilities, defense, and public infrastructure. His career spans hands-on engineering roles, senior management positions, and decades of advisory work with organizations seeking to move from reactive maintenance toward reliable, value-driven asset management.

James is best known for his work on the Uptime framework, first introduced by John Dixon Campbell in 1995 and subsequently expanded through multiple editions. As co-author of the second, third, and now fourth editions, he has shaped Uptime into a practical systems model that integrates leadership, work management, reliability, information, and governance. This edition reflects both advances in technology and a deeper emphasis on judgment, organizational maturity, and purpose.

He has taught asset and maintenance management in university and professional programs, contributed to professional and standards-related discussions, and published widely in industry journals. His work emphasizes that sustainable performance improvement is not achieved through tools alone, but through aligned systems, disciplined thinking, and respect for the human side of technical work.