THE AUTHOR Estée Cockcroft is a mom who saw a need in the market for children to be educated on how to navigate the digital landscape. She established Screen Smarts in 2018 collaborating with educational phycologists, social media experts, tech gurus and educators to improve the media landscape our children grow up in. Estée holds a B.A. (Hons) Marketing Communication from the University of Johannesburg with psychology as an extra subject. She has 11 years' experience working in advertising, branding, reputation management and PR. In her spare time, Estée is an enthusiastic trail runner. Estée runs the company Screen Smarts that teaches children of all ages how to be screen smart in the digital world. The website can be viewed at: www.screensmarts.co.za