The secret to higher profits isn't found in working harder-it's hidden in the price tag. What people are willing to pay has less to do with logic and more to do with perception, psychology, and the stories we tell ourselves about value. Once you understand how price really works, you'll never look at a $9.99 sticker, a "limited-time discount," or a subscription plan the same way again. This book reveals the unseen forces that decide every purchase: why the anchoring effect in pricing makes the first number you see impossible to forget, how a premium pricing strategy makes ordinary products feel extraordinary, and why discount strategy pitfalls can quietly drain your profits. It also breaks down the rise of subscription pricing models explained in simple, practical terms, showing how small, recurring numbers build billion-dollar empires. Perfect for entrepreneurs, small business owners, freelancers, or anyone who negotiates value, this is more than a book about numbers-it's about power. Inside you'll discover: - How to raise prices without losing customers - Why consumer behavior and price are never rational - The secrets behind the charm pricing 9.99 effect - Practical price framing techniques to earn more from the same work Eye-opening, smart, and highly actionable, this book gives you the one advantage that multiplies profits without multiplying effort: the power to set prices that truly work for you.