In today's B2B landscape, organizations succeed when leaders balance growth results with the power of culture. THE DUAL MANDATE IN B2B goes beyond strategy?it's a call for senior leaders to foster trust, focus, and shared accountability for sustained performance.

Drawing on decades of experience across Asia, Europe, Africa, and the US, Mohan Joshi unveils the DIG 3×3 Framework: nine essential drivers of Clarity, Focus, Awareness, Intent, Trust, Collaboration, Outcomes, Agility, and Ownership.

Learn how to transform external credibility into deep internal alignment

Build teams that excel?not just achieve numbers, but create cultures that last

Discover actionable stories and insights to drive results with integrity

Move beyond transactions?create relationships, partnerships, and lasting impact

Designed for leaders in manufacturing, pharma, engineering, packaging, and beyond

Whether you're driving growth, managing partnerships, or shaping organizational strategy, this book gives you the tools, mindset, and inspiration to build results that endure and cultures that inspire.