Public Relations (PR) coverage is a key tool in demonstrating your expertise, products and services. Cheaper and more effective than paid advertising, being in the media gives you credibility. A key element of your marketing strategy, PR helps people to know, like, trust and buy from you. Whilst you can pay a PR consultant for their skills, knowledge, expertise and contact list, you can go from no PR coverage to being paid for it by doing the work yourself. Helen started The Complaining Cow blog in 2012 as a hobby. Since then she has developed it into a business. With two best-selling consumer advice books under her belt, she is now a well-established and trusted Consumer Champion, who also advises businesses on improving customer service to increase sales. She has appeared in/on about 200 media outlets, many of them regularly, with countless case studies and contributions, plus writing specially-commissioned pieces. Here she shows how you can do it. A comprehensive guide packed full of ideas, it includes many examples from Helen and others, who have used these ideas to boost their PR coverage. It will help you grow your own contact list, approach television, radio and newspaper outlets and leverage your coverage. Armed with this knowledge you can become the "go-to" media expert in your chosen subject area, with regular paid-for appearances.