Riya Patel was a fast-track civil servant who had a lightbulb moment about taking paneer, the high-protein, UPF-free totally natural Indian ingredient to a wider audience, creating a space as THE paneer brand in health-food shops, supermarkets and beyond and celebrating the sheer versatility of this ingredient. She founded All the Aunties in 2024 and the brand is already seeing supergrowth, being picked up by one major supermarket this year, with more to follow.