This is the DNA guidebook of Everett Woolum, who was born in Jenson, a small rural community in southeastern Kentucky. He worked on the family farm as a boy, entered the US Air Force at nineteen, and spent twenty-six years on active duty as a meteorologist. Among his proud achievements while in the service was providing weather support for the first moon landing in 1969. Upon retirement from the military, he worked in the aerospace industry for twenty-six years. He was alternately a financial analyst, scientist, software tester (in logistics and system engineering), and a member of the development team of the GPS. In 2001, he retired from Lockheed Martin. Everett has developed principles of success that were instrumental in helping him manage his real estate in Silicon Valley, Sunnyvale, California. He shares these in his book.