Whispering to AI: Prompt Engineering for Pharma Brand Managers isn't just another marketing guide. It's your secret weapon to unlocking the power of AI in pharma.
Inside, you'll learn how to use AI to:
• Craft messages that speak to your patients. Forget generic ads - let AI help you create personalized, connected experiences.
• Unleash your creativity. AI isn't here to replace you; it's your partner for crafting amazing content that grabs attention.
• Stay ahead of the game. Learn how to use AI to analyze data, understand your competitors, and create marketing campaigns that truly stand out.
This book isn't just about technology; it's about building stronger relationships with patients and revolutionizing the way you do pharma marketing.
Ready to unlock the future? Get your copy today!"
Contents:
Part 1 - The Rise of Ai And the Prompt Engineering Revolution in Pharma
1. Introduction: The AI Revolution in Pharma Marketing
2. Demystifying Prompt Engineering
Part 2 - Mastering the Art of Prompt Engineering for Pharma Branding
3. Case Study: Introducing Our Hypothetical Diabetes Medication Brand
4. Prompt Engineering for Brand Messaging and Communication
5. Prompt Engineering for Market Research and Competitive Analysis
Part 3 - The Prompt Engineering Workbook for Glucowell Branding
6. Building a Cohesive Brand Narrative with Prompts
7. Prompt Engineering for Content Marketing and Advertising
8. Optimizing Your Prompts to Maximum Impact
Part 4 - Conclusion
9. The Future of Pharma Branding: A World Powered by AI and Human Creativity
10. Measuring the Success of Prompts in Pharma Marketing
The Future of Prompt Engineering in Pharmaceutical Marketing: Emerging Trends
About the Authors:
Subba Rao Chaganti
He has a master's in business administration and over fifty-two years of experience in pharmaceutical marketing. His experience covers all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. He has experience in domestic and international marketing and the Indian
and multinational sectors.
He also taught a course on Advertising and Brand Management as an adjunct professor at Gitam Institute of Foreign Trade (now part of Gitam University) in Visakhapatnam for a few years and a course on Marketing as a visiting faculty member at Jawaharlal Nehru Technological University (JNTU) in Hyderabad.
He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com.
