ROBERTO SERVITJE was born in 1928 in Mexico City. He studied Social Sciences and Humanities at the Jean de Brebeuf School of Montreal, Accounting at the Escuela Bancaria Comercial in Mexico, and the Management Development Program at Harvard University. He was 17 when he started working for BIMBO and played an essential role in expanding the Company's operations in Guadalajara and Monterrey. He was President of the Organizaction and CEO, and in 1994, he was appointed Chairman of the Board of Directors of Grupo BIMBO. He lectured at IPADE and has spoken at conferences at multiple corporate institutions.