Jeffery W. Bentley (Ph.D., University of Arizona) is an agricultural anthropologist with a lifelong interest in farmer creativity, and language. He has worked extensively with farmers and agricultural scientists in Latin America, Africa, South Asia, and Portugal. Previously at New Mexico State and Zamorano Universities, he currently works at Agro-Insight. Jeff has consulted for CABI, CIP, CIMMYT, and the CGIAR Research Program on Roots, Tubers and Bananas (RTB), among others. In the early 2000s he played a key role setting up the CABI plant clinics. He lives in Cochabamba, Bolivia.