The word trust is, perhaps, the most important word in leadership, organizational culture, and interpersonal relationships. We go to school to learn to be educators, doctors, mechanics, skilled tradespersons, scientists, and scores of other degreed and non-degreed occupations and skills. It is our hope to be proficient in our fields. Yet, in all those hours of learning, the average employee or leader has probably had little, if any, formal training on how to foster and develop, and/or repair and rebuild trust. That is a dangerous scenario. TRUST! Using Archetypal Language to Repair Broken Trust is a book to equip the reader with skills on using intentional language to create trust between leaders and followers, colleagues or anyone we work with on a day-to-day basis, especially after trust has been dented, diminished, or destroyed. If we care about building a culture of trust, we must destroy our old frameworks and create new paradigms. After reading this book, the reader will have specific strategies and structures to employ in their communications, which is the first step toward restoring trust. Communication is almost always a topic with regard to building and/or restoring trust, but it is often explained in broad terms and redundant platitudes. In this book, we will look at the power of using specific adjectives and/or adverbs in our communication to build and transform trust. The book is a journey to discover word choices based upon the specific word bank we hear in the narratives of those with whom we are looking to foster enjoyable trust. (Hold on, even the words used in this paragraph will determine if you trust the contents of the book to turn the first page.)