In The Creativity Algorithm, Joseph Swope PhD provides a unique guide to reaching sales and professional goals through applied creativity. Offering 52 exercises, one for each week of the year, the book encourages readers to explore mental challenges, called sophisms, in a relaxed state. By learning how to enter an "alpha state" of consciousness, readers can unlock innovative ideas that lead to transformative breakthroughs in their careers. Whether used as a weekly workbook or explored at your own pace, The Creativity Algorithm promises that success is just one creative idea away.