Marketing Strategies for Everyone has everything you need to navigate the marketing maze with confidence. Packed with proven marketing tactics from seasoned experts and real-world examples, this comprehensive guide explains the fundamentals of marketing your business effectively--on any budget.

In easy-to-understand language, you'll learn:

• How to define your marketing goals and craft an effective marketing strategy
• Secrets to developing an unforgettable personal and business brand
• How to harness the power of digital marketing, including SEO, social media, email, and advertising
• The most common marketing pitfalls and how to avoid them
• Tips to tap your customers' emotional triggers and motivate them to buy
• Easy, affordable ways to conduct market research

  How to set a marketing budget and design a cost-effective marketing plan

• Creative ideas for building buzz with events, public speaking, networking, affiliate marketing, and more.