Alice Hoyle is an English knitwear designer based in Amsterdam. She creates dynamic knitwear that celebrates the traditional craft of hand knitting, while also focusing on sustainability by using natural materials, secondhand, or left-over yarn from other projects.

Alice studied Fashion Knitwear Design at university, then moved to London to pursue a career in the knitwear industry. This turned into 4 years of designing and styling knitwear for Wool and the Gang. This turned into 4 years of designing and styling knitwear for Wool and the Gang, after which she launched her own knitwear platform ROWS in October 2021. ROWS collaborated with Qing Fibre and Wool and the Gang, had yarn support from Quince&co, Majo Garn, Kremke Soul Yarn and Oenling and has been featured in Grazia and Refinery29.

@rows_knitwear Instagram: 45k followers / Tiktok: 41k followers
Website: www.rowsknitwear.com