Dr Charlotte Armitage is a psychotherapist and psychologist who has worked in NHS and various other mental health settings. A duty-of-care psychologist with specialist media knowledge, she is also on the registered list of mental health practitioners for all major UK broadcasters and is currently the duty-of-care psychologist for the reality television shows Big Brother, The Only Way is Essex, Made in Chelsea and Celebs Go Dating.

Business Insider has named Charlotte one of the top ten BAME female entrepreneurs in Europe to watch, and she regularly appears in the media. She is also working with Leeds City Council to educate teachers and safeguarding leads about how device use impacts children, including on 'Disconnect to Reconnect' week, which will be rolled out across 292 schools across Leeds in March 2024. Charlotte lives with her daughter in Yorkshire.