In the face of uncertainty and the rapid development of information technology, companies are forced to continuously respond to external changes. Leaders today don't have time for long preparations and grand strategies, their focus is shifting from strategy as a plan to strategy as the process of bringing that plan to fruition. Business consultant and owner of the Turner Consultancy, Jacques Peil, argues that in the new normal, the need for innovation, speed and business agility has increased many times over, and traditional methods of strategic management have ceased to work. Today, the development of a strategy is inseparable from its implementation, and it is the feasibility of a strategy in practice, its thoughtfulness in the smallest details that distinguish the winners from the losers. The abundance of illustrations and references to the experience of the most successful companies make this book an "instant classic" for senior managers, specialists and entrepreneurs who are responsible for the implementation of strategy and innovation.