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Émile Coué (1857-1926) was a French psychologist and pharmacist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion. Coué's therapeutic method centered on the principle that any idea exclusively occupying the mind turns into reality, albeit within the limits of possibility. One of Coué's central tenets was that the development of the self could be enhanced by practicing conscious autosuggestion, the technique of repeating affirmations to oneself with the belief that they will lead to self-improvement or healing. His concept of self-healing was encapsulated in the famous phrase, 'Every day, in every way, I'm getting better and better.' His influence extended beyond the borders of France and became notable in the field of applied psychology during the early 20th century. Coué's principal work, 'SELF MASTERY THROUGH CONSCIOUS AUTOSUGGESTION (Complete Edition),' underlines this method, providing readers with instructions on how to apply his techniques to various aspects of life including health and wellness, personal development, and mental resilience. Despite the eventual waning of his method's popularity with the advent of more modern psychological practices, Coué is still recognized for his contributions to the fields of self-help and positive psychology, emphasizing the power of the mind in promoting physical and psychological health.
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