You've Never Seen What You've Always Needed to Know - Until Now Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you'll deal with, and every customer you'll ever see. To be successful, you need to understand them. See them in detail in ways not possible with other methods. Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn't change economics so much as reveal it. It's like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can't with the unaided eye. Sailors never navigate without a map. You shouldn't either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don't have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have. Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as * How could a restaurant increase revenue by 25% by rearranging seating? * How do you find, describe, and capitalize on open spaces in your market? * What happens when an NFL player decreases his forty-yard dash time by a quarter of a second? * If you tried to exceed a market's limitations, how could you lose $1B? * How do markets change over time? Know what you need to. Discover Hypernomics. Praise for Hypernomics "This book observes that markets self-organize their behavior based on product value and demand. It describes the specific steps required to determine the value of a new product compared to how many it will sell to make sound business decisions regarding product development. Doug Howarth's book is based on his years of experience with new product development in industry and should be considered essential for any business student." --Paul Bevilaqua, PhD, Winner of the 2017 Daniel Guggenheim Medal "Doug Howarth has a unique and insightful approach to markets based on decades of experience in industry. His book provides tools and techniques to understand the Value and Demand dynamics for all types of products. The rigorous data-driven approach is a refreshing contrast to the dogma of academia." --Christian Smart, PhD, Author of Solving For Project Risk Management "Doug Howarth's book is a fascinating introduction to business analysis. It engages the reader in an innovative reconsideration of The Law of Value and Demand in the light of the four- and five-dimensional coordinate systems. The book's multidimensional approach amalgamates market analysis and philosophical insight in a provoking reevaluation of our economic behaviors and standards both in practical and theoretical terms." -- Giannis Stamatellos, PhD, The American College of Greece; Author of Computer Ethics: A Global Perspective and Introduction to Presocratics: A Thematic Approach to Early Greek Philosophy "This brilliantly researched, well-organized, and clearly written book will help us better understand The Law of Value and Demand. Additionally, the multidimensional views help us move from a single two-dimensional coordinate system to portray more information while providing new insights about value not previously known as demand changes over time." -- Mike Chase, Author of over 100 magazine (Altitudes and Top Flight) and newspaper articles (Dallas Morning News)