Do you want readers?
That's why you need an author platform. Most new authors assume that if they write it, readers will
purchase. Nothing could be further from the truth. Platform building
starts early, even before the book writing begins. The most overlooked piece of the writing/publishing book journey
is author platform building. Entrepreneurs get excited about their ideas and
start writing with no thoughts about who will buy their book.An author platform requires that you identify your niche audience,
brand, and messaging, and then test on your potential audience. This is a
trial-and-error process that requires you to understand the inner workings of building content, social media, email, and media, as well as how
they all fit together for a successful book launch. A platform build is not an overnight, instant gratification
proposition, but it is a skill that you can learn. This step-by-step guide will
help you do just that.