Howard Schultz took over as CEO of Starbucks in 1987 and over the years has transformed it from a small firm with six coffee shops into an international business operating in 50 countries. This book is the story of Starbucks, but it is not an ordinary success story full of concessions and compromises. This story is proof that a company can provide consistently high profits without sacrificing its principles of treating employees and customers with love and respect, consistently offering them the highest quality product and service.