In this society 3.0 we are past the revolution of media, computing and networking. Since we live in a media-optimized society we do not notice the swirl. We stand right in the middle of it. We still have to figure out the Internet's beneficial impact on society. The real Zeitgeist (Keen, 2018, 11). What we take for granted is that we are on the cusp of change, we are way beyond the media-optimized society. Everyone is linked up, logged in, connected, streaming, downloading, uploading, sharing, saving. We do not notice but our behaviors match the technological framework around us. And this is a technical framework we are dealing with here. First there was the Printing Press, then came the Mass Media, and as the microprocessor triggered a revolution in computing power we aimed for a world of networks and opportunities.