Journalist Ashton Hendrie's next assignment is an article on Lyli Amadoro, deemed the world's most beautiful woman. She heads a multinational company and is vastly rich and equally reclusive. She refuses to allow Hendrie to interview her but he begins to dig journalistic dirt anyway, aided by Saunders and a fellow psychic, among others who knew Lyli as plain Leola Martin. Hendrie checks rumors of the accidental deaths of Lyli's three husbands, and as he digs deeper into her life and past, the assignment grows steadily more perilous.