Ralf Daab has been active in the art book market for over 30 years. In 1995 he moved to New York and set up the first TASCHEN office in the USA. In 1997 he became CEO of Könemann Publishing in New York and established the brand in the US market. He moved back to Germany in 2000 and took over the position as publishing and sales director at teNeues and created a new architecture & design book program with the famous COOL book series. With High On Living (HOL) he has created a new label for concept books and a platform for architects and designers.