| Sonstiges |
The primary market is young adults, particularly professionals (18-30 years old), with high expectations of life and themselves, who consider themselves purpose-driven but have few opportunities to engage with big questions of meaning and purpose in a secular, busy world. They are invested in the concept of wellbeing as it relates to physical and to a lesser extent mental health, but while uninterested in conventional religion are aware that they are missing a deeper, spiritual dimension in their lives. The secondary markets include university / school students; parents with older children; career changers; older professionals retiring from employment. |
