Have you ever wondered how sport's elite build success within their organisation? How do they develop a culture to achieve success and excellence? In WHEN WINNING MATTERS - Lessons learned from sport's elite, World Championship winning basketball coach, Rob Beveridge, and international performance expert, Dr. Stephen Bird, reveal the secrets from the world's most successful high-performance organisations. INSIDE THE LOCKER ROOM takes you deep into the inner sanctum of elite sport with unique first-hand accounts from championship winning teams in the NBL and WNBL, along with personal insights from World Championships, World Cups, Commonwealth and Olympic Games. CHAPTER MVP's (Most Valuable Points) capture the essential winning elements to achieve success. NEXT PLAY MINDSET teaches key principles to remain present in the moment. ONLINE MVP ROOM contains exclusive material to create a winning culture. WHEN WINNING MATTERS, it isn't always about championships.