Lyman Frank Baum (May 15, 1856 - May 6, 1919) was an American author chiefly famous for his children's books, particularly The Wonderful Wizard of Oz and its sequels. He wrote 14 novels in the Oz series, plus 41 other novels, 83 short stories, over 200 poems, and at least 42 scripts. He made numerous attempts to bring his works to the stage and the nascent medium of film; the 1939 adaptation of the first Oz book would become a landmark of 20th-century cinema. His works anticipated such century-later commonplaces as television, augmented reality, laptop computers (The Master Key), wireless telephones (Tik-Tok of Oz), women in high-risk and action-heavy occupations (Mary Louise in the Country), and the ubiquity of advertising on clothing (Aunt Jane's Nieces at Work).
Baum's newspaper failed in 1891, and he, Maud, and their four sons moved to the Humboldt Park section of Chicago, where Baum took a job reporting for the Evening Post. Beginning in 1897, he founded and edited a magazine called The Show Window,[22] later known as the Merchants Record and Show Window, which focused on store window displays, retail strategies and visual merchandising. The major department stores of the time created elaborate Christmastime fantasies, using clockwork mechanisms that made people and animals appear to move. The former Show Window magazine is still currently in operation, now known as VMSD magazine[22] (visual merchandising + store design), based in Cincinnati.[23] In 1900, Baum published a book about window displays in which he stressed the importance of mannequins in drawing customers.[24] He also had to work as a traveling salesman.[25]
In 1897, he wrote and published Mother Goose in Prose, a collection of Mother Goose rhymes written as prose stories and illustrated by Maxfield Parrish. Mother Goose was a moderate success and allowed Baum to quit his sales job (which had had a negative impact on his health). In 1899, Baum partnered with illustrator W. W. Denslow to publish Father Goose, His Book, a collection of nonsense poetry. The book was a success, becoming the best-selling children's book of the year