Teaches managers and leaders to cut through the static and hone their focusing skills
In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.
Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief-the proven, step-by-step approach to clear, concise, and effective communication-author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:
- Apply effective, real-world techniques to hone your focus and reduce interference
- Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army
- Understand how modern technology can actually strengthen your focus if used correctly
- Avoid becoming a casualty of "weapons of mass distraction"
Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.
It's time to manage the noise, or the noise will manage you.
Noisy lives are the new normal. Our days are filled with always-on access to digital devices, boundless data, endless choices, and mindless chatter that erodes our ability to concentrate, think, and create. Information is now more of a threat than a reward.
Attention is becoming our most precious personal resource.
When our brains are filled to overflowing, we mindlessly tune out what really matters. We all risk becoming mentally anemic by digesting empty brain calories all day. We need to develop practical strategies to protect our minds from the barrage and strengthen where, when, and how we focus.
A practical, encouraging plan to defend ourselves every day.
Joseph McCormack has forged some old-school answers to a new-world problem. In this captivating follow-up to his first book, BRIEF: Make a bigger impact by saying less, he explores how the onslaught of information overload and constant connectivity is rewiring our brains for the worse. What's more, he shows leaders, employees, parents, and everyone else how to survive the tsunami of noise, regain our ability to concentrate, and help those around us too.
