"Paul D. Warner is professor of sociology at the University of Kentucky and Extension specialist with the Kentucky Cooperative Extension Service. He has conducted several evaluation studies of innovative program delivery systems, the most recent of which explored the organizational impacts of a videotext information system for delivering weather, market, and production information to farmers.
James A. Christenson is professor and chairman of the Department of Sociology at the University of Kentucky. From 1972 to 1976 he was Extension specialist at North Carolina State University. Since 1979 he has served as director of the Survey Research Center at the University of Kentucky and is currently the editor of Rural Sociology."