Every business starts with a market and a need.

It was obvious when Heather got out of a quick stint in county lock-up that there was a need for someone to give karma a little shove in the right direction.

We've all been there. We know the pain of moving on. But what if, Heather and Suzie wondered, moving on could be pain-guaranteed-for the ones who'd hurt them?

Welcome to The Ranch:

A place where clients are encouraged to order justice ala carte. Torture by the stripping of fingernails? That will cost you $100 a nail. Maybe, if you're a repeat customer, set on a two-for-one, we'll give you a deal. It will be worth it. We promise. Because moving on? Well that's painful…