Land the deals you want and develop your instincts with million-dollar negotiation techniques
After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property.
Josh breaks down the art of real estate into three simple parts. First, he'll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal.
* Learn how to open with a prospect, work the deal, close, open, and repeat
* Build and market your reputation, creating more sales opportunities
* Develop the traits of a closer in you and your team
* Drive the deal forward and get the best price for your property by creating desire, scarcity, and demand
Successful real estate sales are driven by the same principles, whether they happen in the Hollywood Hills or just down the street. Josh wants to put those principles, and the techniques for applying them, in your hands. Learn them and discover what you can achieve.
LEARN SELLING AND CLOSING TACTICS FROM ONE OF AMERICA'S TOP REAL ESTATE AGENTS
"I know a lot of great real estate agents, and Josh is one of the best. He's a born entrepreneur and a shrewd negotiator who approaches every deal as if he were negotiating with his own money. I'd recommend this book to anyone who wants to improve their closing skills." SPENCER RASCOFF CEO of Zillow
"I work with some of the best athletes in the world to make sure that they're performing to the best of their ability week in and week out. When Josh sold me my home, it was clear to me that between his preparation, winning mentality, and overall knowledge of the market, he was the key player I needed." SEAN MCVAY NFL Head Coach of the LA Rams
"When it comes to CLOSING you need to be flexible and adapt to the situation. You want to always have your opponent right where you want them. Don't let Josh's smile fool you, he always has you where he wants you."?? BRIAN WILSON Major League Baseball World Series pitcher
"I get pitched business ideas from entrepreneurs all the time on Shark Tank, but rarely do I see someone who can negotiate and close deals like Josh Altman. Josh has earned my trust and is my realtor for life." ROBERT HERJAVEC Shark Tank
"From the moment I wake up ready for battle, from gym to shower to embroidered suit, I am closing a deal. Whether on the street, in a Beverly Hills mansion, or on the sports field, the ball is in my hands, and the clock is counting down. This is what I have prepared for, and the way I've set it up from the first play. I adapt and overcome any obstacles thrown at me. It's all up to me to be a champion. If you don't want the ball in your hands, if the pressure doesn't excite you, then just put this book down and read my previous book ? It's Your Move. This book is beyond that. This is the advanced course." ?FROM THE PREFACE BY JOSH ALTMAN
