This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted & target market, how to effectively use and implement these, useful tips on things to avoid as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout.

This book will be a useful resource for Events Management students putting on an event as part of their course.