The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesnt teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, youll learn about the business objectives and marketing decisions that drive your creative work. The curtains been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now its time to gain the business insight. Once you understand what the people across the table are thinking, youll be able to think how they think to do what we do.
Think inside the box!
Looking for a fun way to make use of those offcuts you've been saving? Making wooden boxes is a great way to use scrap lumber or exotic woods that can prove too expensive for larger projects. Boxes require a minimal amount of material but afford you the opportunity to learn and practice a range of woodworking techniques. Plus, handmade boxes make great gifts.
Build 25 Beautiful Boxes features an array of gorgeous boxes for a variety of special uses. You'll find stunning designs for jewelry boxes and chests, boxes for pens, a wedding ring music box, boxes with unique shapes and distinctive gift boxes. Along the way you'll learn inlay and joinery techniques that can be applied to other areas of your woodworking. Inside you'll find:
• 25 art and heirloom box projects designed by a box-making master
• Step-by-step instructions for making inlay and using it to enhance your projects
• Great ideas for using precious wood scraps
• Helpful tips for sourcing wood
Let this book be your guide and start making your own beautiful wooden boxes today.
