Rachel Cooper OBE is Distinguished Professor of Design Management and Policy at Lancaster University. She is Director of ImaginationLancaster. Professor Cooper's research interests cover: design thinking; design management; design policy; and across all sectors of industry, a specific interest in design for wellbeing and socially responsible design.

Leon Cruickshank is Professor of Design and Creative Exchange at Lancaster University. Leon's core interests relate to how technology can enable new relationships between users and designers and through this allow users to become more active in shaping our society, environment and media. This requires a radical change in the way we think about designers and designing.