This timely study examines gendered representations of US Presidential candidates. ? 'This fascinating analysis of the gendered politics of the US Presidency is well researched, cogently argued and very timely. Smith explores how Presidential?campaigns evolved from the television age masculine 'war heroes' of the 1950s and '60s to the social media backlash politics that?destabilized and defeated Hillary Clinton.' Daniel Conway, Senior Lecturer in Politics and International Relations, University of Westminster, UK 'Smith moves effortlessly between gender theory, media studies, history, sociology, and political science to explain the nation's historic investment in a masculine presidency and the use of television to broadcast that commitment from the Eisenhower era to our own time. Written with clarity and verve, this book is essential reading for anyone with an interest in the American presidency. In the age of Trump, Smith's insights show us how much is at stake.' Liette Gidlow, Associate Professor, Department of History, Wayne State University, US