The author has done years of market research with children and adolescents and created TV programs, websites and other media for teens and tweens; worked with children in classrooms and institutions and created and evaluated government and nonprofit programs for children and adolescents.

"The 5 Simple Truths of Raising Kids" draws upon the entirety of Brad's research and professional experience. In his career he has surveyed over 100,000 children and adolescents, personally interviewing close to 4,000 in group and one-on-one sessions, and run direct service programs in major cities nationwide. He breaks down barriers between the generations and present tweens and teens as they really are. Brad distills the best information on child development, media use, delinquency and morality into five simple truths that will help parents better understand and appreciate the young people in their lives while providing strategies for addressing everyday concerns in positive and productive ways.
Brad doesn't place the danger with kids, rather he thinks the danger lies with the sensationalized media about tweens and teens. "The 5 Truths of Raising Kids" is based on solid research, but Brad's writing is easy to digest and punctuated with anecdotes from his own experience counseling kids, working within juvenile prisons, and developing television programs and video games. Some of it is funny, most of it is practical, but all of it is important to anyone who cares about kids.