David Burgos is Vice President of Millward Brown and the head of the Multicultural Practice at Millward Brown, one of the world's leading market research agencies. He is an industry expert in market segmentation, new product development, and brand and communications research across the U.S. and Latin America. David is the Co-Chair of the Advertising Research Foundation's Multicultural Council and a past recipient of the ARF's Great Mind Award for his contribution to the marketing research industry. A former professor, and co-author of the book, "Ciudad de los Reyes, de los Chavez, los Quispe," David speaks frequently about the changing face of multicultural markets at conferences and industry events. David holds an MBA from Esan University in Peru. He currently resides in the Chicago suburbs with his wife Adriana and two children, Lorenzo and Renata. Ola Mobolade is managing director of Firefly Millward Brown, the company's qualitative research division. Her clients include dozens of industry powerhouses.