Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life. Discover the keys to creating the winning attitude that delivers success. Chapters cover such areas as reciprocity, networking, how to overcome failure, how to make powerful requests, and how to gain an edge in sales conversations. Gary Ford is a graduate of the University of Waterloo with a degree in psychology. He has held a series of executive positions with a major financial institution and most recently as vice-president sales and marketing of a national insurer. Ford is a frequent speaker to large groups in the financial services business in Canada and the United States on sales skills and influence techniques. He is the co-author of The Canadian Guide to Protecting Yourself Against Identity Theft and Other Fraud.