* Straightforward: The book is divided into two parts. The first part includes detailed but easily applied step-by-step instructions on creating a strong, persuasive proposal for both fiction and nonfiction, as well as understanding the market, promoting your book, and getting the best advance and the right publisher. The second half presents 10 updated proposals with clear annotations as to why each was successful, or how each could be improved.
*Relevance: In an increasingly digital world, agents are receiving more proposals than ever before, and the guidance offered in this book allows authors to get their proposal noticed.
* Author: Jeff Herman has been a literary agent for 30 years; his agency has ushered nearly 1,000 books into print which have sold millions of copies, including several NYT bestsellers like When Bad Things Happen to Good People. His own writing includes Jeff Herman's Guide to Publishers, Editors, & Literary Agents (more than 500,000 copies sold). He cofounded the website WRITERS-AGENTS-EDITORS NETWORK (www.waenet.com), which is quickly becoming the go-to digital community for millions of writers and media professionals.
* History: The first and second editions of the book have sold thousands of copies, with the 2nd ed. (9780471353126) selling over 300 copies this year even at 13 years old. The third edition builds off the success of the 2nd edition with updates and current trends in the industry.