Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn
- How to build a reputation as a creative thinker and become management's go-to person for innovative business solutions
- Four steps for unleashing their creative potential and generating creative ideas
- Four communication skills to gain acceptance of your ideas
- Two words that guarantee promotions
- How to minimize internal and external negative influences that obstruct creative energy flow
- How to stop self-censoring and how to confidently express their ideas
- How to trust that all the resources for germinating creative ideas are within them
Praise for Unleashing Creativity and Innovation
"As a business visionary and experienced engineer, Madan inspires us with stories of breakthrough innovations and provides a step-by-step guide for how we can make a creative difference in our careers and companies."
-Ethan Willis, New York Times bestselling coauthor of The One Minute Entrepreneur and CEO of Prosper, Inc.
"Madan is a great storyteller who offers simple, practical, and very actionable insights in Unleashing Creativity and Innovation. Very impressive."
-Sanjay Khosla, former President, Kraft Foods Inc.
"As a manager of both experienced professionals and newer employees, I see practical applications with the nine lessons. The concept of growth in nature having parallels with creativity and innovation is an easy concept to grasp."
-Brian Spangler, Field Sales Vice President, Maybelline
"Every CEO I've worked with needs creative ideas from people at all levels of the organization. Madan provides proven and practical steps for unleashing personal creativity and moving up the ladder."
-Vijay Govindarajan, Professor of International Business, Tuck School of Business at Dartmouth and coauthor of the bestseller Reverse Innovation
