Offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites, and file-sharing sites, are utilised by candidates and parties during three election campaigns in France, Belgium, the US, and the UK.

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.