The best brands in the world make us feel something. They tell us their dreams and what they want to change. They bare their soul. And it touches us. At some point, we stop being customers and become fans.
These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don't have: A Purpose. And, it is an incredibly powerful thing.
Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another.
In "Do Purpose," maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand - and shows how you can apply them to your own. You'll learn
- That 'why' matters
- The importance of being first
- Why you only need 1,000 true fans
- How to find your voice and share your story
- How to build a great team and company culture
- Why trusting your customers breeds magic
Define your purpose. Do one thing well.