In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West,
Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
A Road Map for Navigating the Global Business Landscape
"This book offers a concise, coherent interpretation of a large set of global developments and their impacts on companies. Nevertheless, one of the valuable messages reads, ‘Don’t get lost in familiar territory.’ The Badlands metaphor provides an innovation imperative, which transcends a pure technological scope and truly integrates the social and organizational experimentation we need to embrace. Navigating the Badlands provides a reconceptualization of how we view the world and strategies to do something about it. A great book."
–Harald Preissler, DaimlerChrysler AG, Research Society and Technology
"Navigating the Badlands offers a thought-provoking exploration into the upheaval occurring in business and society. Those leaders wanting to thrive through this transformation will welcome this opportunity to challenge their thinking and broaden their perspective in new fresh ways. Leaders wanting to positively impact our new global society will embrace the Badlands message and insights on the criticality of ethical leadership."
–Lydia Beebe, corporate secretary, ChevronTexaco
"This book will change the way you think about the future. Mary O’Hara- Devereaux’s insights are both sobering and empowering: a must-read for citizens of the twenty-first century."
–Annalee Saxenian, dean, School of Information and Management Systems, University of California, Berkeley
"Navigating the Badlands provides a clear economic and social context for companies to understand and respond to the impact of global transformation on the consumer."
–Denise Morrison, president, global sales, and chief customer officer, Campbell Soup Company
